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AIDA and PAS Prompts — Claude

ClaudeMarketing From a course

AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution) are proven copy structures.

The prompt

Using AIDA, write a 4-part cold outbound email for [product] targeting [ICP]. Keep each part to 1-2 sentences. End with a low-friction CTA (not "book a call" — something lighter).

What to replace

Swap these placeholders for your own details before running the prompt:

  • [product]your own value
  • [ICP]your own value

Pro tip: Name the framework explicitly in the prompt — models trained on marketing writing recognize AIDA/PAS/4Cs and structure output accordingly.

How to use this prompt

  1. Copy the prompt using the button above.
  2. Replace [product], [ICP] with your own details — the more specific you are, the better the output.
  3. Paste it into Claude and run it.
  4. If the answer feels generic, add constraints: audience, length, tone, and what to avoid. That single change fixes most weak output.

Learn the technique

AIDA and PAS Prompts

Module 2 — AI Copywriting Frameworks · AI Marketing

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