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Competitor Content Gap Analysis

ClaudeResearch From a course

Paste a competitor's page structure (headings, topics covered) alongside yours and ask AI to find gaps — subtopics they cover that you don't, questions they answer, and angles they missed that you can own..

The prompt

Here are the H2/H3 headings of the top 3 ranking pages for "[keyword]": [paste headings]. Here is my page outline: [paste outline]. Identify: (1) subtopics all competitors cover that I'm missing, (2) questions none of them answer well that I could own, (3) a recommended final outline for my page.

What to replace

Swap these placeholders for your own details before running the prompt:

  • [keyword]your own value
  • [paste headings]your own value
  • [paste outline]your own value

Pro tip: Focus on the gaps competitors ALL miss — matching what everyone covers earns parity, covering what nobody does earns rankings.

How to use this prompt

  1. Copy the prompt using the button above.
  2. Replace [keyword], [paste headings], [paste outline] with your own details — the more specific you are, the better the output.
  3. Paste it into Claude and run it.
  4. If the answer feels generic, add constraints: audience, length, tone, and what to avoid. That single change fixes most weak output.

Learn the technique

Competitor Content Gap Analysis

Module 1 — AI-Powered Keyword Research · AI SEO & Search Visibility

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