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Reading Ad Performance Data with AI

ClaudeMarketing From a course

Paste raw campaign metrics and ask AI to find the story in the numbers — which angle, audience, or creative is actually winning, and what to do next..

The prompt

Here is last week's ad performance data (CTR, CPC, CPA, spend by ad set): [paste table]. Identify: (1) the best and worst performing ad set and why, (2) one clear action to take this week, (3) one thing to keep testing. Be specific, not generic advice.

What to replace

Swap these placeholders for your own details before running the prompt:

  • [paste table]your own value

Pro tip: Always ask for "one clear action" — open-ended analysis prompts tend to produce a wall of observations with no decision.

How to use this prompt

  1. Copy the prompt using the button above.
  2. Replace [paste table] with your own details — the more specific you are, the better the output.
  3. Paste it into Claude and run it.
  4. If the answer feels generic, add constraints: audience, length, tone, and what to avoid. That single change fixes most weak output.

Learn the technique

Reading Ad Performance Data with AI

Module 2 — Targeting & Performance Analysis · AI Ad Manager

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